POWER: Promoting Opportunities for Women Empowerment and Rights

Overview

JBCL designed and delivered a strategic media campaign to bring unpaid care work into national conversation and onto the government's policy agenda. We produced a series of documentaries on ActionAid's work closing witches' camps in northern Ghana, including the reintegration of women accused of witchcraft, secured airtime and stories with national houses including the Daily Graphic and JoyNews, and developed supporting communications material for the broader advocacy goal.