About JBCL
Telling Africa's stories with depth and dignity
Justice Baidoo Consulting Ltd. (JBCL Studios) is a pan-African multimedia and communications consultancy based in Accra, Ghana, run by a team of award-winning communications and media experts.
Our Story
Fifteen years of evidence-based storytelling
JBCL is run by a team of award-winning communications and media experts with a combined experience of more than fifteen years delivering quality, evidence-based results to leading organisations, institutions, and individuals across the continent. Our footprint extends beyond Ghana into several West African countries where cocoa farming and gold mining are prevalent, including Ivory Coast, Nigeria, Sierra Leone, and Liberia.
We deliver media advisory services, produce documentaries, and create Information, Education and Communication (IEC) materials alongside broader multimedia content that helps organisations communicate their stories more effectively. The work is built around projecting visibility and helping clients derive the greatest value from their audiences and stakeholders, whether that audience is a rural farming community, a government ministry, or an international development partner.
That dual fluency, equally comfortable producing grassroots community content and polished material for policymakers and executives, has made JBCL a trusted partner for the British Council, GIZ, UNICEF, UNDP, ActionAid, Tullow Oil, Plan Ghana, Plan Canada, and Solidaridad West Africa.
Mission
To help organisations across Africa tell their stories with clarity and impact, delivering evidence-based media advisory, documentary, and IEC services that connect communities, institutions, and the people who serve them.
Vision
To be Africa's most trusted multimedia and communications consultancy, telling the continent's stories with the depth, dignity, and accuracy they deserve, from the smallholder farm to the boardroom.
What We Believe
Core values
Depth & Dignity
We tell the continent's stories with the depth, dignity, and accuracy they deserve, from the smallholder farm to the boardroom.
Evidence First
Our advisory, documentary, and IEC work is grounded in research and measured against clear, agreed objectives.
Grassroots to Boardroom
We move fluently between rural farming communities and national policymakers, speaking to each on its own terms.
Trusted Partnership
Clear delivery and straight talk have made us a long-term partner to the organisations we serve.
The People
Meet the team
A core group of award-winning journalists, academics, and creative producers, each bringing a distinct specialism from research design to documentary direction, photography, and digital strategy.
Dr. Mary Ayim Segbefia
Lead Producer
Ph.D, School of Communication Studies, University of Ghana
Twenty years across academia, research, media, and public relations. Mary heads Broadcast Journalism at UniMAC's Institute of Film and Television and is a certified DW Trainer of Trainers. On JBCL projects she leads gender-sensitive research design, coordinates the team, and oversees monitoring and evaluation.
Justice Baidoo
Creative Lead & Senior Producer
M.A International Journalism, Cardiff University
An award-winning journalist with over eleven years at the BBC World Service, France 24, Reuters West Africa, the Los Angeles Times, JoyNews, and the Daily Graphic. His documentary series on child miners moved Ghana's government to rescue minors from mining pits. An Alfred Friendly Fellow and member of the Ghana Journalists Association.
Theodore Abiwu
Creative Director
M.A Journalism, University of Media, Arts and Communication
A photographer, editor, and documentary filmmaker who teaches at UniMAC-IJ. Theodore holds an advanced certificate in documentary filmmaking and has directed his own films, including Salome: Woman on the Drive, while shaping the visual direction of JBCL's productions.
Paul Addo
In-House Videographer & Photographer
Videographer / Photographer
An Accra-based documentary and cultural photographer who has travelled the country telling the stories of women and children. He has shot for the British High Commission, the Ghana Investment Promotion Centre, and the World Trade Center Accra, with work spanning festivals, chieftaincy events, and everyday life.
Nasiba Aminu-Gariba
Production & Digital Media Manager
B.A Communication Studies, University of Media, Arts and Communication
A communications professional and content strategist with roots in newsrooms and creative studios. Nasiba coordinates field logistics, manages post-production workflows, and oversees digital content strategy across JBCL's projects.
Let's create something
Have a story worth telling?
Whether it's a documentary, a media campaign, or a communications strategy, we'd love to hear what you're working on. Tell us about your project.